Query JSON inside SQL Server 2012 column

I have a column inside my SQL Server 2012 table which contains following Json data.

[{"bvin":"145a7170ec1247cfa077257e236fad69","id":"b06f6aa5ecd84be3aab27559daffc3a4"}]

Now I want to use this column data in my query like

select * 
from tb1 
left join tb2 on tb1.(this bvin inside my column) = tb2.bvin.

Is there a way to query JSON data in SQL Server 2012?